A Short Definition

I thought all media was “new”

Here, I said it. My first thought when I read the words “new media.”


Media is a constantly evolving form of communication. When I took my first step into “Communication, New Media, and Everyday Life” by Chalkley et al I immediately thought about how media is completely socially constructed- people created, people owned, made for the people. Media started as a middle ground transportation of information from the upper ends of society to the common people. It was made to spread information to the masses- to educate people on the influences and acts of the social ladder. 

We often associate media with our common perception of technology- they’re almost one in the same.

But technology is actually just a step humans took to make media transfer faster- it’s the newer, quicker, fancier form of the postal service. The “new” of new media has to do with how the information is transferred.

Old media doesn’t die

My car has a radio AND I have a Facebook. 

Marconi was the first to successfully communicate through radio waves- back in 1895. Many years of study went into discovering how magnetization and radio waves came together to broadcast across distances, and massive broadcasting of radio began in the 1920s. 

Facebook launched on February 4th, 2004.

The reason I mention these two branching historical events is because it’s important to note how the radio, an old invention, has grown and developed over the years to still be a part of today’s media, right alongside the young, thirteen year old invention of social media. 

Some forms of media do become obsolete. The biggest one that comes to mind is VCR tapes. But, the information kept of VCRs is still around. It’s remastered, remade, re-imaged, onto DVDs and digital files. The media itself (the films, information, knowledge) is copied and transferred to keep up with the changing tides of technology. 

Media’s coming of age

Here, I’m going to link to a very interesting Tedtalk. Dan Carlin reviews how new media has become what it is today. He talks about media in its creation and how it impacts us, our society, and our cultures.

His voice is one of the most soothing voices I’ve ever heard. 


Chalkley T., Brown A., Cinque T., Warren B., Hobbs M., & Finn M. (2012). Communication, new media, and everyday life. Australia: Oxford University Press.

Carlson N. (2010, March 5). At last- The full story of how Facebook was founded. Retrieved from http://www.businessinsider.com/how-facebook-was-founded-2010-3/we-can-talk-about-that-after-i-get-all-the-basic-functionality-up-tomorrow-night-1

Tedx (Producer). (2015, June 3). The new media’s coming of age . Retrieved from https://www.youtube.com/watch?v=5K57kcs15DY


Image source.


One thought on “A Short Definition

  1. Hi there! I really like your blog and have decided to review it.

    1. In the blog ‘Discovering New Media,’ the post “A Short Definition” discusses the creator’s honest notion of believing all forms of media to be new before joining the course. She discusses how Chalkley awakened her to the concept of new media as being constructed entirely by society; that is, owned by the people, and created by and for the people. As Chalkley relates in chapter three, media tends to have a positive effect in a democratic society, as it supports the concepts of freedom of speech and freedom of the press. Additionally, he states that the role of media is to share information with the masses in order to aid government by acting as a check on the powerful. Considering this, the blog’s creator is correct in that media is primarily for the people.

    2. The blog defines new media as ever-evolving, specifically that it involves a relatively fast transfer of information as opposed to forms of old media. In the post “A Short Definition,” the creator gives helpful, everyday examples such as the radio and Facebook to illustrate how old media has not died but has simply transformed into new media; furthermore, she relates how some forms of old media, such as the VCR, have been left behind save for preserving the media they hold by transferring it onto new forms of technology. The idea of preserving information so that it lives on in a more lasting format implies how the evolution of media closely aligns with humankind’s need for progress, or more efficient means of communication and sharing. The self-explanatory and fun images of the illustrated procedure, as well as the informative and easy to follow screencast, illustrate how new media is not only engaging but also helpful and easily usable and modifiable in our daily lives.

    The one feature of the blog that I feel nails the concept of new media most effectively is her use of hypertext and hyperlinks within her posts. In the post “An Introduction,” she links to sites that offer interesting, alternative introductions to the concept of new media. In the post “7 Ultimate Study-Time Playlists for College Students,” she provides background information on each playlist, then provides enticing links to these mixes. Also, in her screencast “How to Make Layers in GIMP,” she helpfully links to the website of the program. By providing hyperlinks, the creator demonstrates the efficiency and user-friendliness of new media that is usually lacking in old media.

    3. One example of how the blog illustrates the creative uses of new media is through the creator’s use of multimedia: linking to a video introducing new media in “A Short Definition;” introducing her screencast in a separate video in “How to Make Layers in GIMP;” and including creative and self-explanatory images in “How to Cosplay,” while also utilizing captions. The creator exploits the convenient and creative possibilities of new media by embracing the saying ‘a picture is worth a thousand words.’ To explain how she interacts creatively with the world around her, she uses videos and images rather than laboriously explaining with mere text. Overall, she did an excellent job of offering a beginner’s view of new media while still being creative, informative, fun and engaging.

    Liked by 1 person

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